The aim of any application, by letter, CV or application form, is to get an interview. Having got the interview it is very important that you prepare yourself properly, do as well as you can at the interview and, if you are unsuccessful, learn from the experience.

Preparation

Find out about the organisation. What do they do? How many people do they have? Ask everyone you know, go to the library and read newspapers to try to find out as much as you can about the organisation.
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